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About

Kuong Iy Seng

UI & UX Designer

About Me

Product Designer From Sydney, Australia

As a Product Designer, I specialise in creating data-driven solutions that not only look great but deliver measurable results. Throughout my career, I have consistently focused on user-centered design, blending creativity with analytical insights from website tracking tools and user research results. My approach has led to improvements like a 150% increase in website transactions and a 25% boost in user engagement, ensuring that every design decision is backed by meaningful metrics.

I take pride in delivering projects that are both visually compelling and performance-focused. Whether it’s launching a product or redesigning an existing platform, I emphasise constant iteration and testing, using metrics and research to guide my design process.

With an experienced as a full-stack developer, I think comprehensively from the UX layer down to the architecture, adding technical value to the team. I am also a confident communicator, who is friendly, enthusiastic, eager to meet challenges and quick to learn new skills, and most importantly I am very adaptatable.

Kuong Iy Seng

UI & UX Designer

Involvement

My Experience

2024

May to Present

-

Product Designer

WithYouWithMe

I led the design of user interfaces that increased user engagement by 40% and

reduced skill assessment completion time by 30%.I supported in the direction of the platform's training module which resulted in a 250% increase in completion rate. I streamlined the skills assessment process, leading to a 12% rise in internal hiring in less than 6 months Additionally, by enhancing the alignment between skills development and role readiness, 81% of users reported being fully prepared to step into new roles.

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2023

May to Nov

2023

Product Designer

Finclear

I contributed to the redesign of the onboarding process which led to a

35% increase in user completion rate and a 20% reduction in onboarding time. I worked closely with cross-functional teams to ensure our design solutions not only met user needs but also aligned with business objectives, ultimately helping the company break into a competitive market.

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Web Team Lead

Advisible

I designed and launched over 15+ websites across various industries and streamlined the

company’s processes. One of my most notable achievements was driving a 150% increase in website transactions by simplifying the website's navigation and streamlining the checkout process which significantly helped boost the conversion rates and customer satisfaction.

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2022

Apr to May

2023

UI/UX Designer

Advisible

Increased in 'Add to cart' by 100% for an e-commerce client by streamlining their add

to cart flow. This effort was complemented by enhancing user engagement, which saw average session durations rise from 1:30 to 3:00 minutes through the implementation of engaging content layouts and interactive elements.

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2021

Sep to Apr

2022

2021

Apr to Sep

2021

Release Coordinator

Westpac Group

Develop and implement idempotent test cases, ensuring consistency and reliability

across all stages of deployment. Lead the coordination of seamless, efficient release cycles while managing end-to-end deployments. Conduct thorough security reviews, proactively enhancing system components to adapt to evolving business requirements and industry standards

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2019

May to Apr

2021

Graduate Developer

Westpac Group

Develop new pages with new functionalities that still meet the project design standard.

Identified functional and business dependencies to deliver the changes with minimal impact to the business.

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Testimonial

words from managers

Kuong is a hardworking and knowledgeable individual. His favourite catchphrase is "Anything is possible" and he is always demonstrating this saying by always trying his best to come up with solutions to any problem. He is one of those designers that has a good understanding of the technical aspect when building a website which makes him stand out. He's also one of the friendliest, nicest and easy-going people I've known.

Kelvin Baluyot

Web Design Lead

I have been observing Kuong since he joined Wrap Development team and have been impressed with the way he had grown up his skills from being a new member in the career path to turn out to be a person who acquire tasks from leads across projects, releases and have always tried to look out for more learning. whose analytic skills kept increasing as he moved from a task over to another and who keeps his focus and dedication towards completing the assgned tasks.

Sundaraja Lakshmanan

Technical Lead

Congratulation on doing an excellent job and completed a total of 12 development sprints. This is a significant achievement for the whole team. Kuong was one of the new member to join the project after the project have already started. Still, he learned the platform very quickly and started delivering stories on time. Well done.

Siddharth Vishwakarma

Senior Technical Lead

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