I’m hooked on visuals and fascinated by technology and I enjoy turning both into meaningful work. I love exploring new ideas, experimenting with different approaches and collaborating with others to create experiences that people can connect with and enjoy.
Built WYWM’s first design system, establishing scalable foundations, unifying components and guidelines, and streamlining workflows to ensure consistency and efficiency across multiple products.
Led user research for an intent-driven holiday booking platform, uncovering key frustrations and unmet needs of couples to inform product strategy, prioritise features, and create a personalised booking experience.
Designed TLC Dental’s website, translating brand identity into an intuitive, user-friendly digital experience that improved accessibility, engagement, and conversion across devices.
Designed product features from research to launch, increasing user engagement by 40%. Built an accessible design system and worked with teams to deliver updates faster.
Improved onboarding, boosting sign-ups by 35% and saving time. Created reusable design parts and fixed navigation issues to keep more users engaged.
Designed 15+ websites for better engagement. Streamlined project workflows and improved layouts and CTAs to help clients get more results.
Helped redesign Wrap Super for easier use. Built a component library and worked in Agile teams to turn research into solutions.